Autonomous Driving (AD) has been said to be the next big disruptive innovation in the years to come. Considered as being predominantly technology driven, it is supposed to have massive societal impact in areas such as insurance, laws and regulations, logistics,...
Bartl, M. (2015). Autonomous Driving – The User Perspective, in E-Journal Making-of Innovation 10/2015.
Zwanzig Jahre World Wide Web und zehn Jahre soziale Netzwerke haben einen neuen Status Quo geschaffen wie Informationen über und durch Menschen weltweit entstehen. Es wäre töricht zu glauben, dass dies keine tiefgreifenden und dauerhaften Änderungen für die Markt- und...
A Manager’s Perspective on Virtual Customer Integration for New Product Development Published in the Journal of Product Innovation Management Authors: Michael Bartl, Johann Füller, Hans Mühlbacher, and Holger Ernst Abstract Despite the high potential of virtual...
The Terminator, RoboCop, Iron Man, Yu-Gi-Oh and Tom Cruise in Minority Report are using it – Augmented Reality. Enough motivation for us to learn more about this emerging field. We put together a presentation with some answers addressing the following questions: 1....
Looking back at “10 years of HYVE” we have merged our experiences of the past decade in a comprehensive video on Co-Creation. Co-Creation is a major hype and hot topic – however, a lot of people have difficulties to understand Co-Creation. The video gives an...
Die Kolumne Neuordnung und Identitätsfindung wurde veröffentlicht in Media Spectrum Nr. 4/5, S. 68-69, Gabler Verlag. Die Marktforschung braucht das Web 2.0, Social Media & Co. und nicht umgekehrt Bereits 2006 wurden alle Web 2.0-User zur „Person des Jahres“ im...
www.wuv.de/michaelbartlhttp://www.youtube.com/watch?v=hHdwx88zxsk
It is crucial to think of co-creation as a strategic programme rather than as a “just in time” outsourcing of innovation tasks. A co-creation programme is characterized by continuous collaborative relationships with users, consisting of various internal and external...
Consumer empowerment, open innovation, co-creation and crowdsourcing – these are the hot topics covered by the 45th annual BVM (German Association for Market and Social Research) conference. For me, this event carried out by the market research community demonstrates...
Zwanzig Jahre World Wide Web und zehn Jahre soziale Netzwerke haben einen neuen Status Quo geschaffen wie Informationen über und durch Menschen weltweit entstehen. Es wäre töricht zu glauben, dass dies keine tiefgreifenden und dauerhaften Änderungen für die Markt- und...
