In the following I want to share some insights mainly from the co-creation projects I initiated during the time I worked for the carmaker Audi. Two consecutive projects termed the “Audi Virtual Lab 1” and the “Audi Virtual Lab 2” were conducted in Germany, Japan and...
Bartl, M. (2009). Co-Creation in the Automobile Industry – The Audi Virtual Lab. The Making-of Innovation, 12/2009.
There is little doubt that the Internet has changed the way consumers communicate. An increasing number of users actively gather together online and communicate in web forums, blogs and various kinds of user generated content platforms. They exchange personal...
Bartl, M. (2009). Netnography – Utilizing Online Communities as source of Innovation. The Making-of Innovation, 12/2009.
1. Introduction Most of the time we discuss concepts like consumer centric-design, co-creation or open innovation in the context of business management. However I guess it makes perfectly sense to carry forward the experiences and findings to other fields of...
Bartl, M. (2009). Patients as Partners – Co-Creation in Health Care. The Making-of Innovation, 12/2009.
