The consequence of taking customer orientation serious is to integrate them right at the heart of value creation – in new product design and development. The transitions in innovation management during the last years allow us exactly to that in a more resolute way. By...
Bartl, M. (2008). Towards Human-Centered Design. The Making-of Innovation, 02/2008.
1. Introduction With the morphology of co-creation I want to offer an analysis framework which helps to systematically align co-creation and open innovation activities along its major constitutional dimensions. In order to become familiar with the design of...
Bartl, M. (2010). The Morphology of Co-Creation. The Making-of Innovation, 02/2010.
The proficient realization of single co-creation projects is not a warranty for the overall success of co-creation. It rather depends on the ability of the firm to assimilate and implement users’ value contributions in the existing innovation process. At this point it...
Bartl, M. (2010). Co-Creation 360. The Making-of Innovation, 02/2010.
